THE SMART ELECTRIC
Agency: BBDO Berlin
At smart electric drive Carsino old cars are put to a final test. Four teams from four countries play dice for a new smart electric drive –with their old cars which have been pressed into giant cubes.
I designed the website for this event. The cube as the main visual became our 3D menu on the website. Each side of the menu cube contained its own subpage and gave information about the contestants, the main event & about the winning prize: a smart fortwo electric drive.
AD: Felix Boeck, Melanie Specht | AD Digital: Karina Riehle | CD: Annika Stierl | Text: Marc Bieri
Programming: Championship Records | Post Production: PX1 | Client: smart